Account-specific promotion: a program custom designed to drive sales in a particular account Cold drink: cold products sold in retail and on-premise channels Channel: outlets that are similar in size, and that buy, merchandise, and sell soft drinks in similar ways Direct Store Delivery: products go from our plant or warehouse directly to a customer account and are merchandised by PBG employees Dual forklift: equipment capable of moving twice as much product in one move as a single forklift, enhancing warehouse productivity End-cap display: a prominent display of soft drink products at the end of an aisle Filler: plant equipment that dispenses product into bottles and cans Flavor CSD: non-cola carbonated soft drinks that are fruit-flavored, such as cherry, orange, lemon-lime, neon or root beer Out-of-stock: refers to shelf space or vendors lacking product PET: Polyethylene Terephthalate. Resin material used to manufacture plastic bottles Physical case: the measurement bottlers use for the number of units that are actually produced, distributed and sold. Each case of product, regardless of package configuration, represents one physical case. Point-of-purchase: advertising placed near the location of the product in the store Product voids: refers to products (or packages) that have not yet been sold to a particular account Starter pallets: pre-built pallets of products that give loaders a "head start" toward building customer orders SKU: Stock Keeping Unit. Every item that has a unique brand/package/price combination Take-home: unchilled products sold for at-home or future consumption 8-ounce case: conversion used in the soft drink industry for measuring volume regardless of package size. There are 192 ounces in one 8-ounce case.