When consumers like what they see and see what they like on display, the sale moves from possible to probable. In other words, sales depend heavily on visual presence and appeal.

That's why PBG's marketing capability is aimed at getting more of our products on display in ways that interest, excite and attract consumers, and grow our customers' sales. One of PBG's strengths is making our beverages stand out with creative displays, captivating point-of-purchase materials, and in-store programs tailored to local community events. Strategic placements of vendors, coolers and fountain equipment - up and down the street and at prestigious stadiums and landmarks - link our products to some of the most dynamic and popular attractions in our markets.

Great products lend themselves to great displays. During the peak summer selling months of 2002, PBG leveraged the strength and breadth of its cola and flavor lineups with "dual end-cap" displays, simultaneously showcasing each CSD category with its own distinct merchandising and promotions. PBG's dual end-caps were a success; the more than 9,000 participating accounts drove both volume and inventory growth across the PBG system, surpassing growth of the CSD category and the competition during the same time period.

Overall, in 2002 we grew our CSD display inventory more than any other beverage company in the U.S. In food store accounts, we had 8% more product in store than our chief competitor. That's a testament to our sales and marketing capability, and proof that it is possible to "out-merchandise" the competition even in markets where we are not the share leader.