We have absolute clarity around what we do: We Sell Soda. We commit ourselves to these operating principles: Rules of the Road 1. Drive Local Market Success. 2. Act Now. Do It Today. Get Results. 3. Set Targets. Keep Score. Win. 4. Respect Each Other. Our success will ensure: Customers Build Their Business. Employees Build Their Futures. Shareholders Build Their Wealth. Front Cover: Our cover image represents a possibility achieved with just the right combination of creativity, coordination, timing, logistics, teamwork and technology. Bringing the most robust - and ever-growing - lineup of soft drinks to an enormous customer base every day requires the same kind of capability. The result is not an illusion - it's a healthy, profitable business.