Brent J. Franks
President, PBG Mexico

Brent J. Franks is President of PBG Mexico, a position he was appointed to in November of 2008. He oversees all facets of the Company’s business in Mexico.

Prior to his current position, Mr. Franks was PBG’s Senior Vice President of Global Sales and Chief Customer Officer. In that role, he led the Company’s worldwide growth strategy and worked with PBG’s geographic segment leaders on strategic sales issues.

Mr. Franks joined Pepsi-Cola North America in 1982 and has held a variety of increasingly responsible field sales and general management positions. In 1992, Mr. Franks was named General Manager of the Capital Market Unit. From 1995 to 1999, he served as Vice President of Customer Development for the Great West Market Unit. At that time, he was named Vice President of Foodservice in PBG ’s Southeast Business Unit and, the following year, assumed the role of Vice President of Retail Sales.

Mr. Franks earned a Bachelor of Science degree in business administration from the University of Arkansas.